What is Email scraping?

If you’re active with your mail, you would know that sometimes, you get random mail from several companies. Now think back to the time where you imputed your email address to enter a competition, or to get free stuff. Under the *terms and conditions* statement, lies a glaring truth; your email gets scraped everyday by several companies. As a digital marketer, this is one of the most important tools to use to generate leads

Email scraping is simply the process where you as a digital marketer or even company scrapes email addresses off the internet with the intention of using them later. You use them later to generate more leads, which would highly increase the conversion rate of the company you’re working for.

It also helps to:

Quickly understand and target your prospects. Basically, you would quickly know who’s into what you’re offering by email scraping, saving you a lot of capital, effort, and time.

Provide your leads with an alternative.

In addition to digital marketers, sales reps and other salesmen also benefit from this digital tool. There are many apps you can use for email scraping, and some of them are:

• Silk
• Email extractor
• Hunter.io
• Rocket Reach
• Octoparse

So, whether you’re an experienced digital marketer or you’re just starting out, this is a very crucial thing for you to know.